Either you are expert blogger or a wanna be, writing a wonderful post and publishing it requires effort and you want to see your efforts made on high tide. Suppose you are writing a blog post on ” how to loose fat naturally”, you will try to cover latest proven techniques to do the same, You started receiving huge traffic for this post and is placed well in SERP. by the time elapse the posts will get old and visitors count decreases slowly. You might also see high bounce rate on the same post. This is what happened with me on one of my health blog and i did some experiments with wordpress posts to see if it works whatever i have planned.
The funda is simple, if your blog posts get older and the visitor landing on your page see’s the date of publishing, there are huge chances it will leave your blog and will try to search for new posts published in particular year, what if you never show the publishing date? The same visitor will read whole of your article and will leave the page. Although this is not the case with every other blog and every other niche, but mostly it has been observed that visitors are less interested in old indexed posts compared to new one and this is why some of the blog owners update old content regularly adding new latest happenings, while Google does not give priorities to articles which are 6 months to 1 year old (if not updated)
The trick is to remove the published date from posts and you will see increase in time spend in post by visitor with reduced bounce rate (which is what happened with me after i implemented this thing on my niche blog).
Now how to do that?
Check out any of your blog post and you will see published date either in beginning of post or end of the post , in my case it was in the beginning (which depends on the theme you are using on your blog). This is how a blog post looks with published date:
Now in order to remove this published date, go to “admin dashboard” and Under “Appearance” subheading Click “Editor” , when you do this you will be displayed with all the files of your theme in editing format, from where you can add or remove line of codes. Here we want something to be removed from posts so the clicking on file name ” Single Post – single.php” will do our job. On the center of the browser you will be displayed with line of codes that are actually responsible for displaying you the post content on front side of blog. Find code marked in red color, and remove it. Save the file and refresh the blog.
After remove the piece of code and refreshing the blog , you will find the published date inside the blog post is not there anymore. here it is :
We are done, now every time a visitor land up on your blog will find as if every article is written fresh, resulting in increase in visitor time length and reduce bounce rate. Enjoy.